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Cryptocurrencies: 3,834 Market Cap: $1,722,085,917,980 24h Vol: $147,983,150,662 BTC: 46.02% ETH: 17.54% USDT: 3.61% ETH Gas: 0 gwei
Basic Attention Token
Advertising

Basic Attention Token

Advertising

Basic Attention Token radically improves the efficiency of digital advertising by creating a new token that can be exchanged between publishers, advertisers, and users. The token can be used to obtain a variety of advertising and attention-based services on the BAT platform.

ICO Details
ICO Start:
31 May 2017
ICO End:
31 May 2017
Hardcap:
24,000,000 USD
Softcap:
5,000,000 USD
Token Price:
0.000156 ETH
≈ 0.035 USD
Total Supply:
1,500,000,000
ICO Supply:
1,000,000,000 (66.67%)
Accepting:
ETH
Country:
United States
Token Details
Token Platform:
Ethereum
Token Holders:
392,399
Token Transfers:
3,086,125
Token Explorers:
Coin Details
Ticker:
BAT
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Basic Attention Token BAT Rank 82
$0.698446 (12.23%)
0.00001655 BTC (11.24%)
0.00027040 ETH (6.85%)
1 BTC ≈ 60,423 BAT
1 ETH ≈ 3,698 BAT
BAT
USD
Market Cap:
$1,045,904,335
Diluted Market Cap:
$1,047,668,430
Volume 24h:
$275,564,371
ROI (USD):
1,896% / 19.95x
ATH:
$1.64
ATH Date:
09 April 2021
From ATH / To ATH:
-57.45% / 135.02%
Circulating Supply:
1,497,474,262 BAT
Total Supply:
1,500,000,000 BAT
Loading data from server...
Change USD
1h -0.83%
24h 12.23%
7d 31.77%
30d 21.72%
1y 175.95%
Change BTC
1h -2.04%
24h 11.24%
7d 6.99%
30d -4.30%
1y -25.31%
Change ETH
1h -1.04%
24h 6.85%
7d 10.71%
30d -1.55%
1y -62.75%
ROI Calculator
BAT
ROI x1

Amount -
Price $0.698446
Market Cap $1,045,904,335
Diluted Market Cap $1,047,668,430
Basic Attention Token (BAT) is a cryptocurrency, the latest Basic Attention Token price is $0.698446, up 12.23% in the last 24 hours. Basic Attention Token market cap is $1,045,904,335 with a 24h volume of $275,564,371. It has a circulating supply of 1,497,474,262 BAT and a total supply of 1,500,000,000 BAT. Basic Attention Token reached it's all time high on 09 April 2021 when it was trading at $1.64.
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The Challenge
Digital advertising is overrun by middlemen, trackers and fraud.

Users are abused

  • Up to 50% of the average user’s mobile data is for ads and trackers, costing as much as $23 a month.
  • Ads use about 5 seconds of mobile load time on average.
  • Ads decrease phone battery life by as much as 21%.
  • Privacy is violated when large media sites host up to 70 trackers.
  • Malware (malvertisements, ransom-ware) is up 132% in one year.

Publishers are hurting

  • Google and Facebook take 73% of all ad dollars and 99% of all growth.
  • Revenue is recently down 66%.
  • Bots inflicted $7.2 billion in fraud last year.
  • Over 600 million phones and desktops run ad-blocking.
  • Publishers cannot seamlessly monetize value added services.

Advertisers are losing

  • Advertisers lack good information on what they are paying for.
  • Marketers are often fooled by bogus websites and bots that commit fraud.
  • Targeting is poor, making users more likely to ignore ads.

Blockchain Digital Advertising
Introducing a decentralized, transparent digital ad exchange based on Ethereum Blockchain.

  • Stage 1: Brave Browser
    Brave is a fast, open source, privacy-focused browser that blocks malvertisements, trackers, and contains a ledger system that anonymously captures user attention to accurately reward publishers.
  • Stage 2: Basic Attention Token
    The Basic Attention Token can be used to obtain a variety of advertising and attention-based services on the BAT platform, as it is exchanged between publishers, advertisers, and users. The token’s utility is derived from — or denominated by — user attention. Attention is really just focused mental engagement — on an advertisement, in this case.
  • Stages 1 + 2 = A New Deal
    The Brave browser knows where users spend their time, making it the perfect tool to calculate and reward publishers with BATs. This service creates a transparent and efficient Blockchain-based digital advertising market. Publishers receive more revenue because middlemen and fraud are reduced. Users opt-in to an inclusive and rewarding private ad experience. And advertisers get better data on their spending.

Brendan Eich
Founder, Vision, Strategy
Involved in 1 project
Brian Bondy
Co-Founder, Browser Engineering Lead
Involved in 1 project
Yan Zhu
Security & Privacy Engineering
Involved in 1 project
Scott Locklin
BAT Smart Contracts & Economics
Involved in 1 project
Bradley Richter
Brand & Interaction Design
Involved in 1 project
Catherine Corre
Communications
Involved in 1 project
Brian Brown
Go-to-Market
Involved in 1 project
Marshall Rose
Ledger & Wallet Systems
Involved in 1 project
Brian Johnson
Electron & Chromium Integrations
Involved in 1 project
Aubrey Keus
Automation & Wallet Systems
Involved in 1 project
Luke Mulks
Ad-Tech Expert
Involved in 1 project
Ben Livshits
Chief Scientist
Involved in 1 project
Jonathan Sampson
Developer Relations & Web Engineering
Involved in 1 project
Nejc Zdovc
Sr. Software Engineer
Involved in 1 project
Advisors
Ankur Nandwani
Involved in 1 project
Zooko Wilcox
Involved in 3 projects
Greg Badros
Involved in 1 project
Jon Bond
Involved in 1 project
Source
Rating
Coinlauncher 404
2.5 / 5
FindICO 404
2.6 / 5
ICObench 404
3.7 / 5
3.5 / 5
3.2 / 5
TrackICO 404
3.5 / 5
Average
3.2 / 5
Ratings has been aggregated in date 15 February 2020
Loading...
 

Rank 82


Basic Attention Token BAT

$0.698446 (12.23%)
0.00001655 BTC (11.24%)
0.00027040 ETH (6.85%)
Market Cap:
$1,045,904,335
Diluted Market Cap:
$1,047,668,430
Volume 24h:
$275,564,371
ROI (USD):
1,896% / 19.95x
ATH:
$1.64
ATH Date:
09 April 2021
From ATH / To ATH:
-57.45% / 135.02%
Circulating Supply:
1,497,474,262 BAT
Total Supply:
1,500,000,000 BAT
1 BTC:
≈ 60,423 BAT
1 ETH:
≈ 3,698 BAT
BAT
USD
Loading data from server...
Change USD
1h -0.83%
24h 12.23%
7d 31.77%
30d 21.72%
1y 175.95%
Change BTC
1h -2.04%
24h 11.24%
7d 6.99%
30d -4.30%
1y -25.31%
Change ETH
1h -1.04%
24h 6.85%
7d 10.71%
30d -1.55%
1y -62.75%
ROI Calculator
BAT
ROI x1

USD Amount -
Price $0.698446
Market Cap $1,045,904,335
Diluted Market Cap $1,047,668,430
ICO Details
ICO Start:
31 May 2017
ICO End:
31 May 2017
Hardcap:
24,000,000 USD
Softcap:
5,000,000 USD
Token Price:
0.000156 ETH
≈ 0.035 USD
Total Supply:
1,500,000,000
ICO Supply:
1,000,000,000 (66.67%)
Accepting:
ETH
Country:
United States
Token Details
Token Platform:
Ethereum
Token Holders:
392,399
Token Transfers:
3,086,125
Token Explorers:
Coin Details
Ticker:
BAT
Description
Category: Advertising

Basic Attention Token radically improves the efficiency of digital advertising by creating a new token that can be exchanged between publishers, advertisers, and users. The token can be used to obtain a variety of advertising and attention-based services on the BAT platform.

Basic Attention Token (BAT) is a cryptocurrency, the latest Basic Attention Token price is $0.698446, up 12.23% in the last 24 hours. Basic Attention Token market cap is $1,045,904,335 with a 24h volume of $275,564,371. It has a circulating supply of 1,497,474,262 BAT and a total supply of 1,500,000,000 BAT. Basic Attention Token reached it's all time high on 09 April 2021 when it was trading at $1.64.
Share This Page
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The Challenge
Digital advertising is overrun by middlemen, trackers and fraud.

Users are abused

  • Up to 50% of the average user’s mobile data is for ads and trackers, costing as much as $23 a month.
  • Ads use about 5 seconds of mobile load time on average.
  • Ads decrease phone battery life by as much as 21%.
  • Privacy is violated when large media sites host up to 70 trackers.
  • Malware (malvertisements, ransom-ware) is up 132% in one year.

Publishers are hurting

  • Google and Facebook take 73% of all ad dollars and 99% of all growth.
  • Revenue is recently down 66%.
  • Bots inflicted $7.2 billion in fraud last year.
  • Over 600 million phones and desktops run ad-blocking.
  • Publishers cannot seamlessly monetize value added services.

Advertisers are losing

  • Advertisers lack good information on what they are paying for.
  • Marketers are often fooled by bogus websites and bots that commit fraud.
  • Targeting is poor, making users more likely to ignore ads.

Blockchain Digital Advertising
Introducing a decentralized, transparent digital ad exchange based on Ethereum Blockchain.

  • Stage 1: Brave Browser
    Brave is a fast, open source, privacy-focused browser that blocks malvertisements, trackers, and contains a ledger system that anonymously captures user attention to accurately reward publishers.
  • Stage 2: Basic Attention Token
    The Basic Attention Token can be used to obtain a variety of advertising and attention-based services on the BAT platform, as it is exchanged between publishers, advertisers, and users. The token’s utility is derived from — or denominated by — user attention. Attention is really just focused mental engagement — on an advertisement, in this case.
  • Stages 1 + 2 = A New Deal
    The Brave browser knows where users spend their time, making it the perfect tool to calculate and reward publishers with BATs. This service creates a transparent and efficient Blockchain-based digital advertising market. Publishers receive more revenue because middlemen and fraud are reduced. Users opt-in to an inclusive and rewarding private ad experience. And advertisers get better data on their spending.

Brendan Eich
Founder, Vision, Strategy
Involved in 1 project
Brian Bondy
Co-Founder, Browser Engineering Lead
Involved in 1 project
Yan Zhu
Security & Privacy Engineering
Involved in 1 project
Scott Locklin
BAT Smart Contracts & Economics
Involved in 1 project
Bradley Richter
Brand & Interaction Design
Involved in 1 project
Catherine Corre
Communications
Involved in 1 project
Brian Brown
Go-to-Market
Involved in 1 project
Marshall Rose
Ledger & Wallet Systems
Involved in 1 project
Brian Johnson
Electron & Chromium Integrations
Involved in 1 project
Aubrey Keus
Automation & Wallet Systems
Involved in 1 project
Luke Mulks
Ad-Tech Expert
Involved in 1 project
Ben Livshits
Chief Scientist
Involved in 1 project
Jonathan Sampson
Developer Relations & Web Engineering
Involved in 1 project
Nejc Zdovc
Sr. Software Engineer
Involved in 1 project
Advisors
Ankur Nandwani
Involved in 1 project
Zooko Wilcox
Involved in 3 projects
Greg Badros
Involved in 1 project
Jon Bond
Involved in 1 project
 Select Source
Source
Rating
Coinlauncher 404
2.5 / 5
FindICO 404
2.6 / 5
ICObench 404
3.7 / 5
3.5 / 5
3.2 / 5
TrackICO 404
3.5 / 5
Average
3.2 / 5
Ratings aggregated in date 15 February 2020
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