Uncommonn will issue crypto-Tokens for use on our platform. They’ll be reward points that can be redeemed for more goods. Consumers will also be rewarded for any action that has a positive impact on ethical fashion on our platform (eg. Extensive product details, photos of time, place, events etc).

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The Bad Fashion Problem

For Bad Fashion read the “Fast Fashion” Problem. It takes a village – for your jeans. To make them took enough water to supply one person for almost ten years. 13,000 litres. That’s just the water. Wearing a t-shirt? The production of fabrics puts 1.2 billion tonnes of CO2 into the atmosphere every year. The equivalent of all shipping and air transport pollution combined.

‌Typically, an item of ‘fast fashion’ is worn just seven times before it is thrown away, and most clothes end up in landfill – buried in the earth, or shipped to Asia to be burned in vast, polluting furnaces. ‌Over 2500Kg of clothing is disposed of in this way every single second of every day. After the Oil industry, Fashion is the second worst cause of pollution on the planet.

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The Uncommon Good Fashion Solution

Uncommonn's approach is all about applying the circular economy to the business of fashion. ‌We want to reward clothes, buyers and seller that stay in the cycle. The more they do, the more they get. We don’t want to scold, banish, or protest. We want the business of fashion to be one people want to be part of. For the benefit of a healthy future. That’s great fashion.

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Using The Uncommonn Token

Uncommonn Tokens are reward points in a sustainability program aimed at promoting recycled goods and reduced waste. Platform users earn Tokens either by purchasing goods on the platform or by taking certain actions that support sustainability and can redeem both or either of them for goods on the platform.

‌Tokens will also be available on a public crypto exchange.Users of the Uncommonn platform can be vendors or buyers, but preferably both. Uncommonn encourages users to upload information and provenance about goods they have purchased in order to promote their eventual resale. Whenever goods (new or used) are sold the vendor is obligated to award Tokens to the buyer. Vendors will be provided with a crypto-wallet and should maintain a balance of Tokens for this purpose.