Problem

• Video needs new incentives. Due to intrusive ads, low viewer engagement, and low publisher revenue there is little value exchange between publishers and viewers.
• Publishers and audiences are struggling to monetize. Audiences are increasingly blocking ads while YouTube and Facebook are taking larger shares of revenue. 2 million publishers with 110B monthly views do not produce enough revenues to thrive.
• Lack of trust and transparency. Much of the value exchange isn′t visible to users and personal data is sold without user knowledge.
• Publishers need a mechanism that increases revenue and engagement without changing viewers′ habits. This means they must have higher engagement, ad fill rates and click through rates to survive.
• Blocking ads as a stick is far less effective than rewarding VRA as a carrot.

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Solution

• Video Player
  HTML5, full HD video player that works across all mobile and desktop browsers and supported by our fully functional online video platform.
• Rewarded Module
  Integrated as an SDK into all major online video platforms (over 90%), provides rewards for actions without changing the publishers’ workflow or the viewer’s habits or preferences.
• VeraWallet
  VeraWallet in-video app allows publishers to fund campaigns, viewers to Earn VRA, Stake VRA , Send and Spend VRA.
• Verification and Analytics (Proof of View)
  Patent pending blockchain technology that produces accurate, secure and auditable audience verification metrics.

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Why other solutions have not worked and will not scale

• Publisher Problem
  Video Sharing Platforms and Browsers try to change the publisher’s workflow. Large publishers are locked into their current video platforms or have built-in IP and wont move.
• Publisher Solution
  Verasity is now integrated by SDK with Twitch, Vimeo, JWPlayer, Brightcove, Kaltura and Video.js. Through these integrations the Verasity player technology can already be used by over 1.6M video publishers with 1.1B users and 110B monthly views. A number of publishers have already integrated the technology live and 100 are planned over the next two months with scaling to thousands in 2021.
  
• Viewers Problem
  Difficult to change Viewers’ habits and preferences. This is nearly impossible given the resources and choices provided by the giants.
  A good example of this is the largest YouTuber, PewDiePie, who moved to DLive exclusively.
  In spite of the move he still has 95M followers on YouTube and only 0.25% or 250,000 moved to DLive.
• Viewers Solution
  By integrating into the current video platforms, viewers don′t have to do anything.
  They don′t have to switch to another platform, download anything or change their viewing habits or preferences.
  Moving viewers away from their favorite platforms is a challenge that has not scaled for any of the many video sharing platforms.
  Since we launched recently with publishers, tens of thousands of viewers across the world have used the service and have been rewarded.
  By the end of 2019, we aim to target over one million viewers and 10 million in 2020.
  

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The VRA Ecosystem
Within the Verasity economy, Broadcasters, Publishers, video content Creators, Viewers, Advertisers and Brands interact directly with one another.
All transactions are powered by VRA and therefore they are fast, secure and efficient. There is no need for intermediaries.

• Viewers Earn VRA
  When watching videos and ads on a website using Verasity technology, viewers will be rewarded with VRA. They are also rewarded more VRA for referring more users.
• Publishers Reward VRA
  Publishers buy VRA from exchanges to fund their campaigns to reward users and build valuable audiences which they monetise through ads, ecommerce or subscriptions.
• Advertisers Reward VRA
  To reach and engage potential customers viewing videos, Advertisers buy VRA to reward viewers watching their ads.
• Rewarding VRA Holders
  Users can stake their VRA and receive daily rewards for doing so. The longer VRA is staked, the larger the daily rewards. The VRA Staking program incentivises the economy to hold VRA.
• Easy conversion for VRA
  Verasity will target a wide range of users, including non-crypto users. We will be implementing an easy conversion method to allow users to buy and exchange their VRA.